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The youth and vitality of the Mod movement, and the importance it placed on fashion, make it perpetually inviting. As a reaction to both staid English society and its opposite - the denim and leather-clad 50s rockers - it displayed a combination of flair and rebellion. Mod was short for modernist, and it came with a bang to the U.S. along with the first wave of English pop bands. The English Mods became obsessed with fashion, not just with a look but with the continual acquisition of new garments of high quality. Unlike the Hippy movement that followed, the Mods believed in good tailoring, expensive suits, and a sophisticated look. The Mods also had to creatively search out their fashions, since the marketplace was not awash in youth-centric clothing as it is today. The Mod's mini-skirt caused the biggest fashion trend, a style English designer Mary Quant is credited with starting. English model Twiggy pictured above caused a sensation in the U.S. , a youthful new look for the 1960s. Here she is dressed in a knitted miniskirt and sleeveless top. While bright colors were also seen in Mod, whites and light creams were popular as they stood out from the gray working world. It took a few years before the Mod aesthetic was truly represented in Hollywood films, where the studios were conservatively trying to find their place amidst the boom of television shows.
Goldie Hawn came to movies from television, one of the new stars created on Rowan & Martin's Laugh In in 1968. Her pixie good looks made her a natural American counter-point to Twiggy. Here she wears a pleated babydoll dress in Cactus Flower, in 1969. This dress and the other costumes were designed by veteran costume designer Moss Mabry. Mabry had designed Rebel Without a Cause, among many others, and had also designed the Mod-influenced costumes of Bob & Carol & Ted & Alice.
The stylish but hip wardrobe of Faye Dunaway represented Mod sophistication for the young working woman. Here in The Thomas Crown Affair, 1968, she wears a miniskirt and a crisply tailored jacket, complete with a wide-brimmed white hat and gloves. She makes the perfect complement to Steve McQueen. Theadora Van Runkle designed the costumes for Miss Dunaway in the movie. She was herself a young and stylish woman, a new and talented costume designer on the scene. She had also designed Faye Dunaway's wardrobe in Bonnie and Clyde, where her new interpretation of the 1930s wardrobe made a big fashion splash across the country.
Julie Christie had the good-looks and a fascinating face that made her ideal for both historical films like Doctor Zhivago and modern contemporaries like Shampoo. She had starred in the English fashion-forward films Darling and Petulia, and is pictured here in In Search of Gregory, 1970. This movie's costume designer was Gabriella Falk.
Renie, like Edith Head, had started in the studio wardrobe departments in the 1920s. In this costume sketch for an unknown production, she has designed two mini-skirted outfits for "Elsa" to wear at a scene at the famed Whisky-a-Go-Go on the Sunset Strip.
The best movie of the Mod years was, in my opinion, Blowup, directed by Michelangelo Antonioni. It was set in England and based on a fashion and street photographer played by David Hemmings. The movie was a perfect symbol of its 1966 world - starring a young Vanessa Redgrave, models Verushka and Peggy Moffitt, Jane Birkin, and Sarah Miles - all wrapped up in an ambigous plot mixed with fantasy and reality. Among its thrills, a small nightclub concert scene featuring The Yardbirds, with Jeff Beck and Jimmy Page both playing. It was the first English feature film with frontal nudity. Like the mid-1960s, the world of Mod quickly changed. It remains fascinating as a movement that combined youthful rebellion with an emphasis on good fashion.











