Mod came with the music of the British invasion, but it was the music and dancing in New York and L.A. where Go-Go fashion flourished. The first Whisky a Gogo was in Paris in 1947, where underground dicotheques began during World War II and spread afterwards. The famed Whisky A Go-Go on the Sunset Strip in L.A. introduced girls (young women) dancing in glass booths - and later suspended cages - to both recorded and live music beginning in 1964. Fast, frenzied, and free characterized Go-Go. Gone were the petticoats and corsets. The now fashionably despised pantyhose were the items of dress that made mini-skirts and hot-pants happen.
Movies were slow to capture the true mood of either Mod or Go-Go. But a few costume designers where at the right place at the right time to capture the style. The costume sketch above and several below were designed by Moss Mabry for Bob & Carol & Ted & Alice, directed by Paul Mazursky in 1969.
Natalie Wood played Carol, wife of Bob (Robert Culp) about to "swing" with Ted (Elliott Gould), as his wife Alice, played by Dyan Cannon will with Bob. It was all about the free-wheeling 60s in California, with lots of humor, and a great vehicle for some swinging fashions by Moss Mabry. Mabry designed just the right wardrobe to capture the fresh and frank sexiness of both Natalie Wood and Dyan Cannon.
A signature style of the Mod look was the well-tailored and trim-fitted suit. Moss Mabry designed this plaid suit with short skirt for Dyan Cannon for the film.
These two models show the unmistakable look of the 1960s. The flare in the pants matched by the flair of the styles.
While Edith Head had already been designing costumes for over thirty years by the late 60s, she knew how to adapt to the times. The sketch below was designed for one of the dancers with Shirley MacLaine in Sweet Charity,1969, another time-capsule film of the late 60s. Ms. MacLaine plays a singer and dancer in this Bob Fosse film, a great showcase for her talents.